![]() ![]() Due to the high price of this for-pleasure product, individuals must have relatively secure financial stability. The slogan for this product is “Life’s a sport, make it count.” This competitive nature, is most embodied by the young professional. These consumers value quality and image just as much as price. The objective of this target market is to find the fastest and hippest way to work out. This type of consumer would most likely engage in Nike FuelBand’s competition where friends and family compare exercise goals and achievements. 18% of all individuals in this age range frequently use social media websites. Individuals in this age range and economic class also tend to have high social media usage. Individuals in this age range tend to be very active and exercise either daily or weekly. The target market for this product are athletic individuals ages 24 to 35 with medium-high disposable income. These two products are both priced at $99.99 and include activity tracking systems through wristbands and smartphone applications. The biggest competitors to the Nike FuelBand are Jawbone Up wristband and Fitbit’s Flex band. ![]() They are sold at a price point of $149 and come in three different sizes and colors. The bands are also sold through Apple retail stares and. The Nike FuelBand can be purchased at any Nike retail store or online through. The application also holds a social media feature where users can share their recent exercise activity, such as new personal bests and workout streaks, to their friend s and family through Facebook or Twitter. ![]() Here, users can set exercise goals and monitor progress since purchasing the band. The data on the Nike FuelBand can be linked to a computer, smartphone or iPod. The band’s “sports-tested accelerometer” gives accurate readings of a user’s daily movement. Whether its walking, running, or jumping this digital wristband has the capability to calculate every step taken and every calorie burned. The Nike FuelBand is a new and innovative way to track an individual’s daily physical activity. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |